WHO: MAISON MARTIN MARGIELA

WHAT: ONE COLOUR WITH CONTRASTED TEXT EACH SEASON. A PERCENTAGE OF THE SALES OF THIS T-SHIRT IS GIVEN TO THE ASSOCIATION “AIDES” FRANCE.

WHY: “THERE IS MORE ACTION TO BE DONE TO FIGHT AIDS THAN TO WEAR THIS T-SHIRT BUT IT’S A GOOD START.”

WHEN: FIRST CREATED FOR A/W 1993/4 & EVERY SEASON SINCE.

WHERE: CREATED IN PARIS. SOLD AROUND THE WORLD. WORN TOUCHING THE HEART.